About me
Life is full of complex challenges, but I believe that the combination and integration of successful, beautiful design and omni-channel digital marketing campaigns doesn't need to be. With the right problem-solving approach, sprinkled with a lot of creativity and fun, fully developed and thoughtful brand campaigns can be right at anyone's fingertips.
For the last 13 of my professional years, I have dedicated my time and energy to helping brands build impactful stories that resonate with their audiences in a meaningful way. Something that I'm most passionate about is the delicate balance between tactful story telling, tasteful design, and the impactful marketing of both that drives awareness.
I have a B.S. in Computer Graphics Technology & Design from Purdue University ('14), and multiple certifications in digital marketing, including both PCM and CDMP from the American Marketing Association and the Digital Marketing Institute, respectively.
In my spare time I enjoy spending quality time with my wife, daughter, and dog, reading a good book, baking, lifting weights in the gym, and just generally enjoying life's small, precious moments.
Software & platform experience
2010 - present
Photoshop
Illustrator
Indesign
XD
Acrobat
Lightroom
After Effects
Premiere
Web Development
Figma
Hootsuite
Hubspot
Google Analytics (GA4)
Google Adwords
Meta Business Campaign Management
Meta Business Suite
LinkedIn Ad Manager
Semrush
Work experience
2020 - Present
Medxcel
Digital Marketing Specialist
In my current role, I manage all of Medxcel's digital strategy and implementation from concept to execution, helping to build brand awareness in a commercial-facing setting through social media management, SEO, web optimization and website management, email marketing, PPC, and retargeting campaigns.
I also help design and execute both print and digital pieces, including managing company websites from wireframe to development, social media graphics, and the like, for Medxcel's internal marketing team and external commercial customers.
2017 - 2020
Heartland Food Products Group
Graphic & Digital Designer
In my job as Graphic & Digital Designer at Heartland FPG, I collaborated with my fellow designers and all brand marketing teams to ensure that our brands were always represented to their fullest. In a fast and flexible environment, I made sure that I was always delivering high quality designs and marketing campaign material, and that tight deadlines and quick turnarounds were handled with the utmost scrutiny and precision. This helped gross hundreds of millions of dollars for the company, annually.
Brands that I worked on included: SPLENDA® Brand Sweeteners world-wide, Java House Cold Brew Coffee, KETO:SWEET Natural Keto Sweeteners, Nevella Sweeteners, GoSplash, Teavolution, and Promise Tea, among many others.
2014 - 2017
KH Complete Advertising
Graphic Designer & Digital Marketing Specialist
In my design and marketing role at KH Complete Advertising, I took an idea from concept to completion, using creative and innovative strategies to market each individual client in the way that best fit them and their business market.
Client and brands I worked with included: Birder (corporate and national franchisees), 21st Amendment Liquors, The Indiana Manufacturers Association, America's Mattress of North Carolina, Bullerdick Furniture, On-Time Mixers, Serta Mattress National, Purple Mattress National, The Tony Stewart Foundation, and The Indiana Fever.
Education
2010 - 2014
Purdue University
B.S. Computer Graphics Technology & Design
Graduating GPA - 4.0
Cumulative GPA - 3.54
Dean's List - 8 semesters
Semester Honors - 8 semesters
2022 - present
Digital Marketing Institute
Certified Digital Marketing Professional
Pass - 91%, all modules completed receiving 100% over 6 months
2022 - present
Digital Marketing Institute
Certified Social Media Marketer
Pass - 100%
2022 - present
Digital Marketing Institute
Certified SEO Marketer
Pass - 100%
2022 - present
American Marketing Association
Practicing Certified Marketer
Pass - 91%, all modules completed receiving 100% over 6 months