Outdated packaging, combined with less than favorable market sentiment resulted in the Splenda brand of sweeteners needing a facelift between 2019 and 2020.

In 2019 I was a senior brand designer on the Splenda brand team, and we were task with revamping the market sentiment of Splenda. Not necessarily a rebrand, but much more of a refresh..."new look, same great taste", if you will. I was tasked with designing all new packaging that is still used today, 5 years later, as well supporting the digital campaign that promoted the "launch" of the new look of the brand.